This is a credible source because Sharpie is a well-established company that has been around for many years. The commercial is also presented on many well-known and credible television stations.
This commercial is of a bunch of sticky notes that a guy writes on in Sharpie pen. On each sticky note, he writes something he loves that relates to a girl. He then sticks them to the wall to spell out "Will you marry me?".
The context of this piece is a young man who wants to propose to his girlfriend by telling her everything he loves about her and their relationship. It also used to introduce the Sharpie brand pen, when everyone is currently used to Sharpie making mainly permanent markers and highlighters.
The purpose for this commercial is to introduce the Sharpie pen and highlight its uses.
The audience that this advertisement is intended for is anyone who is uses pens or likes the Sharpie brand. It strongly appeals to anyone who has a soft spot for love, marriage, or proposals.
Some rhetorical devices from this advertisement include:
- appeal to pathos: The commercial strongly appeals to the emotions of anyone who has a soft spot for love, marriage, or proposals. It is so romantic and cute that it makes the viewer say "awww!" and hope that the girl says yes!!
- arrangement: The commercial starts out with a sticky note saying "I love..." and then goes on to show several sticky notes with the things he loves written on them with little pictures. After flashing through a bunch, the camera pans back and you see the guy sticking the final sticky note on the wall and they spell out "will you marry me?" and he stands back.
This advertisement semi-accomplished its purpose. It was an extremely cute commercial and I liked it a lot, but I was more focused of the sticky notes and the proposal than the pen. It would have been a better commercial for Post-its than Sharpie pens.
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