AOW #3- Subaru Commercial

Subaru Commercial- http://www.youtube.com/watch?v=2qf8OGLqE1s

     This commercial is from a credible source since it is for a well-know, well-established car company that has much success. Also, it is aired on popular television stations with many viewers.
     In this commercial, there is a little girl, about 5 years old, who is sitting in the driver's seat of a Subaru car. Her dad is talking to her through the open window and giving her rules on how to drive safely. They then flash back to her and she is now a teenager rather than a little girl, and she thanks her dad and pulls out of the driveway. The dad then says "we knew this day was coming, that's why we bought a Subaru."
     The context of this piece is a brand-new teenage driver going out on her own for the first time. Her father, like most would be, is nervous and lays down the rules for her to be safe. It is viewed in the current time period where teenage drivers are considered the most at risk people on the road.
     The purpose for this commercial is to get the viewer to buy a Subaru car. It sets the viewer up to think that their child will be safe if they are driving a Subaru.
     The audience that this was written for is parents of children who newly got their license or who are near to that age. It also is directed at those teenagers who have just begun driving and want a car, especially one that is safe and their parents approve of.
     Some rhetorical elements of this piece are:

• Pathos appeal- The care that the father has for his daughter and his protection over her is heart-warming. It is a relatable situation for most parents with children in their teenage years and tugs at their heart strings since they know the feeling.
• Arrangement- They set it up so that you see the younger girl in the driver's seat first, and the dad explaining the rules. It seems ridiculous that he is saying all this to a young girl, but then they flash back, and she is a teenager. This arrangement also plays on your emotions (pathos) because it makes you look at the teenage girl as the little girl they first showed, which is how the father looks at his daughter. 
• Diction- The word choice is very simple and straight to the point. I think that this is because they just want to get their point across that this car is the best, safest bet for a new driver. They show this more in the visuals than in the actual words that they use.

     I think that they definitely got their point across. They clearly make the car out to be the safest choice for a new driver and greatly appeals to the pathos of the audience. It is a commercial that even I can relate to as a teenager who recently got their license.