This commercial was of a brown m&m at a party. People are laughing at her because she is brown, so she looks like she has no "clothes" on. (clothes meaning her candy coating to cover the chocolate). Another m&m comes into the scene and strips off his "clothes", and the song Sexy and I Know It by LMFAO comes on as he dances.
The context of this piece is during the 2012 Super Bowl, when there is the largest viewing audience of any time.
The purpose of this commercial is to comically advertise m&m candies.
The audience of this article is anyone viewing the Super Bowl. The audience is much larger than normal since it is such a big event. Even the commercial viewing audience is larger because people have began to expect great, funny commercials during the Super Bowl.
Rhetorical Devices:
- Comedy- This commercial is effective because it makes the viewer laugh. It is extremely funny and therefore it sticks in your head.
- Audio/Music- The use of the song Sexy and I Know It by LMFAO was perfect because it is a very popular, comical song that most people have heard and are amused by. It fits perfectly with the content of the commercial and adds to the effect of the product being stuck in your head due to the song.
This commercial accomplished its purpose because it is very funny and entertaining. I remember this commercial very easily, and have even shared it with others because it is so comical. The point of a commercial is to get the product stuck in the viewer's head and make them want to buy it, which this commercial absolutely does.
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