This is a credible source because it is a well-known commercial that is played on many major television networks.
This commercial is of a guy standing behind a glass door with a bag of Doritos. There is a dog outside. The man teases the dog with the chips so it comes running towards the door. The dog ends up knocking down the door, leaving the guy squished underneath it, and eating the Doritos.
The context of this piece is during the Super Bowl, when there is a huge audience and many people looking for the funniest commercial.
The purpose for this commercial is to get the viewer to buy Doritos.
The audience of this commercial is everyone watching the Super Bowl. It especially appeals to dog lovers.
Rhetorical devices include:
- Comedy- The commercial is funny because you would think that the dog would run into the glass and not break through, but actually he knocks down the whole door.
- Appeal to Pathos- The dog is really cute which plays on people's emotions. Also, the girlfriend says "babe, don't tease my dog" which makes the viewer think even more that the dog will run into the door, not break it down, and therefore you feel bad for the dog.
The commercial sort of accomplished its purpose. It is a clever commercial, but it doesn't tell why the audience should buy the Doritos, it only makes it clear that the dog wants them, but what dog doesn't want any kind of food?
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